If you are considering a branded engagement ring, here are a few things to keep in the back of your mind before taking the plunge into married life.
What is the difference… Let’s address it!
The only influence that man has on diamonds is the shape and cut that it will be as it becomes the ring of someone's dreams. The cut of the diamond is responsible for the radiance and fire of a diamond ring!
Tolkowsky has been designed and cut to have proportions that will ideally bring out a truly radiant beauty. Because of their light and radiant appearance, they are used as the benchmark for all diamonds that are to be judged. Tolkowsky diamonds have the highest possible grade and certification, no wonder they are used as the benchmark!
Leo diamond is known as a “modified round brilliant” cut (oh la la, the crem de la crem) and is only found in select stores! Interestingly enough, unlike the Tolkowsky diamond, not all Leo diamonds have the same cut quality. However, because they are only sold in selected stores they tend to cost more. That is if you are looking for more than just your traditional round brilliant diamond style.
What you should know about the two
The Tolkowsky diamond cut has been specifically designed in a way that captures the light and perfectly reflects and shows off the spectrum of colors within the diamond. Now that is a fun fact! Knowing that your diamond is the product of a lot of historical study, trial, and error to achieve what some might consider ‘The Perfect Diamond”.
The first diamond to be branded as “visually brighter” (not only branded but certified). Whether this is a marketing ploy, sales tactic or play on words you can’t deny the feeling you get when you wear a diamond ring. The patterning of a Leo is usually made up of smaller sparkles due to thinner pavilion and how they are polished.
Overall, everything boils down to your personal tastes and what you adore in a ring or what will fulfill your childhood wedding ring dreams.
Is buying based on brand worth it???
We all want to buy quality when it comes to our engagement ring, whether it’s branded or not we want a ring that will represent your loving memories. So, what do brands provide?
- A feeling of a safer purchase because you are familiar and understand the brand name, values, and standards.
- You feel aligned with the brands image
- You know you will feel proud and special to show off your ring and name drop the brand when telling all your friends and family!