Is Effy Jewelry a Good Brand?

Whilst there have been very happy customers, Effy Jewelry only racks up to have a 2-star rating overall. The business is inspired by global trends to which they design a fine collection for people who are in search of bold, stylish jewelry. It is based in New York City and has been running for 30 years, building up their reputation for "unrivaled quality and flawless craftsmanship."

With this being how the brand describes themself in the eyes of their consumers, their ratings seem to tell a different story in relation to their quality. Although in saying this, the brand continues to win the people over with the trendy looks and different styles that they create. So they must be doing something right! But as we search a little deeper, there may be some areas that the brand can improve. 

Let's see what the people think

"I used to think that Effy was a high-end line because it was sold at the bay. Then when I learned a thing or 2 about diamonds, that's the time I realized they used I1 and I2 in their diamond line. They were overpriced. I bought a pearl earring from them on sale. After a year or less of using it though it wasn't every day, it just fell apart. The pearl detached from the gold, and I noticed the gold one to be too thin that's why it can't hold on long too the pearl, which was too big for it. I didn't even drop it or anything. When I tried to remove the lock, everything just came out." - Anonymous.

"I had a heart-shaped ring from Eppy that was inlaid with rubies. I loved it and wore it all the time, and it held up well. Effy isn't a luxury brand, but I never felt that the quality was bad or that my ring might fall apart. Definitely a cut above the typical mall jewelry." - Jen W

"I really like this necklace. I always look at it when I go to Macy's. I have several Effy pieces. Effy isn't top quality, but I personally feel you get what you're paying for with them. You should go to Macy's and ask them when the best sale for this piece would be. I have a feeling the next jewelry sale is end of Jan/beginning of Feb. you should also price it on Effy's website and compare to Macy's price." - Anonymous. 

What do you think?

Is this the brand for you? Maybe or maybe not. You can't deny this established brand thrives on their passion for style, and they have sold themselves to be highly involved when it comes to creating the best quality.

Now from the reviews we have seen, people love the pieces they have bought, so don't let this discourage you from the brand. They sell some amazing and trendy pieces if that is your style, but they don't seem to hold their shape forever. But really, does anything ever last forever? No. It is just a personal matter of if you believe that their jewelry is worth their lifespan.

We will leave you to be the judge to answer the age-old question on whether you believe Effy is a good quality brand for you.